Turn “Hmm, Maybe” into “Take My Money!”

Stop Losing Revenue to Leaky Funnels – We identify 
drop-offs, run tests, and deliver fixes that grow your bottom line.

Why you’re not converting (And How We Can Help)

Problems

Lots of Traffic, Few Sign-Ups

You’re spending big on ads but struggling to turn clicks into trials

Leaky Free-to-Paid Funnel

Trial users drop off before becoming customers, and you’re not sure why.

No Time for Testing

Your team is too busy shipping features to run proper experiments.

Guesswork Overload

You’re making changes without data — sometimes it works, often it doesn’t.

Solutions

Data-Driven Insights

We audit your funnel, spot leaks, and prioritize fixes that matter most.

Rapid A/B Testing

We design, code, and launch experiments so you can act fast.

Full CRO Support

Strategy, UX, copywriting, and dev — everything you need in one team.

Revenue Growth Focus

Our success metric is simple: more paying users, higher MRR.

Our Proven 4- Step CRO Process

Step 1- Discover

We begin with a comprehensive funnel audit, analyzing your traffic, book a demo, sign-up flows, trial experience, and conversion data to identify the most significant opportunities.

Step 2 - Strategize

We create a prioritized roadmap of A/B tests, UX tweaks, and messaging updates designed to drive quick wins and long-term gains.

Step 3 - Implement

Our team handles everything: design, copywriting, and development, which allows for launching tests quickly without slowing down your team.

Step 4 - Optimize

We measure results, double down on what works, and keep iterating to maximize MRR over time.

Meet the Founder

Hi, I’m Ihar, the founder of SaaSFunnelLab.

My journey into conversion rate optimization started over 12 years ago — fueled by curiosity, late-night reading, and a drive to help businesses grow. After years of hands-on experience in CRO, Analytics, A/B testing, Digital Marketing, and scaling SaaS products, I launched SaaSFunnelLab to provide SaaS teams with a dedicated partner for growth.


Today, my team and I help SaaS companies grow faster by driving targeted traffic with paid campaigns, converting more of that traffic into free trials, turning trials into paying users, and improving retention through product optimization.

Ihar

From “Maybe later”
to “Best Decision We Made”

Sheilah MacSporran
Sheilah MacSporran
CEO, DesignFiles
Unlike others, SaaSFunnelLab did a fantastic job for us. Firstly, they helped us set up Mixpanel and define and track key SaaS metrics such as retention, churn, stickiness, adoption rate, trial-to-paid, and many-many others. Secondly, they focused on understanding our customers and conducted extensive user behavior research. We believe this actually helped their online experiments to show regular impressive boosts like 70% in conversion rates across many funnel stages and product features.
Michael Olsen
Michael Olsen
CEO, Mailbird
SaaSFunnelLab A/B testing transformed our user acquisition strategy. They didn’t just test random ideas—they built hypotheses based on real user data and executed experiments that led to a massive increase in our conversions. I’ve worked with many agencies, but these guys stood out for their deep understanding of both data and human behavior. They’ve become an invaluable part of our growth strategy.
Jens Klærke
Jens Klærke
Founder, LifePeaks
I could write a long review about what we got out of using these services, but I'm sure the following will cover it quite well. In a few days, we earned back what we paid SaaSFunnelLab for by following their recommendations. They tested our order flow in our SaaS and pointed out a lot of friction - my only regret is that we didn't hire them a long time ago.
Oliver Lindebod
Oliver Lindebod
CEO, EasyPractice
I had the pleasure of working with SaaSFunnelLab twice, and it was an outstanding experience. Their team was communicative and proactive, turning our product data into actionable insights that significantly improved our onboarding. I couldn’t ask for a better partnership. Highly recommended!
Burak Mermi
Burak Mermi
Head of Marketing, Lingopie
Working with SaaSFunnelLab was an outstanding experience. Their expertise in CRO is unmatched, and they were able to help us to improve the landing page trial conversions by 38% within the first 2 months of working together. We highly recommend them without hesitation.

Want Results Like These?

Get started with
SaaSFunnelLab today

Subscribe to a plan or book a call to get your questions answered.

Essential plan

$3500 / month

Perfect for: Early-stage SaaS teams starting with CRO.

Includes:

Advanced plan

Most Popular

$5000 / month

Perfect for: SaaS teams ready to scale growth efforts.

Includes:

Premium plan

$8000 / month

Perfect for: Funded SaaS teams running multiple experiments simultaneously.

Includes:

Frequently Asked Questions

What exactly does SaaSFunnelLab do?

We help SaaS companies grow faster by improving every part of their funnel. That means:

  • Boosting Trial Conversions — we optimize landing pages and sign-up flows to turn more visitors into free trials. We’ve conducted 280+ experiments on the landing pages.
  • Improving Onboarding — we refine trial experiences to increase trial-to-paid conversion rates. We’ve built the entire onboarding funnel for new and established products from start to finish.
  • Maximizing Retention — we help product teams improve user engagement so customers stay longer. We’ve worked on churn email campaigns, cancellation surveys, etc.
  • Driving Traffic — our focus is CRO, but if you’d like us to bring in more qualified traffic, we also offer paid media management as an optional add-on, which is available on checkout.

In short, we focus on revenue, not vanity metrics — everything we do is measurable and data-driven.

Yes, and that’s intentional. Our expertise is laser-focused on SaaS growth challenges like free-to-paid conversion, churn reduction, and LTV optimization. By working exclusively with SaaS companies, we bring proven playbooks and benchmarks to the table.

Absolutely. Most of our clients already have internal teams. We work as an extension of your team by collaborating with your marketers, designers, and developers to run experiments, share insights, and execute faster than you could alone. Think of us as your special forces for CRO and growth.

We always begin with a CRO and Analytics Audit. This includes:

  • Reviewing your data setup (analytics, tracking, attribution).
  • Analyzing your current funnel performance and user behavior.
  • Identifying the biggest conversion opportunities.

Then we create a prioritized roadmap of experiments and growth initiatives — so you know exactly what we’ll work on first.

We handle the entire process end-to-end — from research and strategy to design, development, QA, and analysis on Advanced and Premium plans. If you prefer, we can also work in a hybrid model where we provide insights and your internal team implements them, Essential Plan. Our goal is to make testing and optimization as effortless for you as possible.

Most clients start seeing wins within 4–6 weeks of kicking off, depending on traffic volume and testing cadence. We focus on getting quick wins early, then layer in bigger experiments and product improvements to drive compounding growth over time.

No long-term contracts here. We work on a month-to-month basis, so you can stop anytime if you’re not satisfied — but most clients stay because they see measurable ROI and ongoing growth.

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